And we bet you'll love it!
Aussie punters will literally be able to smell the thrill of footy finals and spring racing carnival, with the scent of fresh cut grass being installed in flagship UBET retail outlets.
Coinciding with the biggest sporting events of the year, UBET is appealing to the olfactory senses in bringing the atmosphere of the MCG, ANZ Stadium, Twickenham or Randwick, Caulfield or Flemington direct to the punters in the comfort of their new TAB.
The leading sports and race betting provider launched its innovative retail concept earlier this year – a fully immersive punting experience designed to be the next best thing to being there.
The new scent has been chosen to take that experience to the next level to give punters the sense of being right there – minus the spilled beer and toilet queues!
Created in partnership with ambient scent specialists, Scent Australia, the novel concept has been backed by scientists, with research studies showing scent evokes the highest emotional response of all the senses.
In particular, the research showed scent has a positive impact on mood and being able to associate with memories.
The effect of installing the retail outlets with fresh cut grass will help transport the punter to the track or field through the power of scent.
The Scent Australia ambient scenting is now in UBET flagship stores in New Farm (Qld), Moonah (Tas) and Argyle St (Tas) .