Restaurant & Cafe Marketing & Promotion

Make your restaurant or cafe stand out & attract customers with delicious and inviting food scents.

Scent for Restaurants & Cafes

Do you want to know how to make your restaurant or cafe stand out or how to promote your cafe or restaurant? Are you looking for restaurant or cafe marketing ideas?

Scent Marketing, or the use of appropriate scents & aromas can result in extremely good results in terms of promotion and marketing for restaurants and cafes. Studies have shown that the use of custom Café scents & aromas can increase food sales - up to 300%!

The taste of food is almost entirely influenced by the scent which accompanies it. Scent can stimulate appetite and the smell of our favourite foods may cause our mouth to water and increase the chances that we will buy some. The release of various food aromas will reconnect customers with food which may be packaged or frozen.

Restaurant & Cafe Marketing benefits from Scent

Increased sales

Custom Café scents can increase food sales - up to 300%. Scent is a new and exciting restaurant & cafe marketing idea!

Enhanced taste of food

The taste of food is almost entirely influenced by the scent which accompanies it.

Appetite stimulation

Scent can stimulate appetite and the smell of our favourite foods may cause our mouth to water and increase the chances that we will buy some.

Common uses of food scents

  • Scent of fresh bread in a supermarket has been shown to increase bakery sales.
  • Scent of fresh baked muffins in your cafe may increase your sales of food due to the hunger response.
  • The smell of fresh popcorn at the movies is likely to entice customers to buy some.
  • An aromatic coffee scent released near the doorway could attract passing traffic or encourage diners to stay for a dessert.

Notable scent research

A new study, published in the Journal of Texture Studies, has shown that merely showing pictures of food is not sufficient to produce that mouth watering sensation that causes people to seek food. Although animals, most notably Pavlov's dogs, will salivate at the thought or anticipation of food, researchers found that the same does not hold true for humans.

When it comes to people, a picture alone is not enough to create that craving for food. The reason, according to the scientists, is that a visual representation is not real enough to convince the brain that food is imminent.

What does this mean for restaurant marketing, cafe promotion or the marketing or promotion of other food-related products or services? It suggests that your restaurant or cafe marketing strategies would be much more effective if you incorporated the sense of smell.

Our satisfied customers

Review by Anytime Fitness in NSW contrasting Scent Australias solution vs generic products.

Aroma marketing for Retail client Country Road building customer loyalty.

Scent as used by hotels such as Intercontinental Hotels, Frasers Hospitality, Accor Hotels... increase dwell time.

Start scenting your cafe or restaurant

If you are looking for new & unique restaurant marketing and promotion ideas or cafe promotion ideas or strategies, contact Scent Australia today and start scenting in no time!

Contact us now