Using Scent as a Marketing Tool?

Discover the benefits of aroma or fragrance marketing.

Scent marketing research

Numerous studies have demonstrated the powerful impact that Scent may have on consumer behaviour.

Scents have an immediate and compelling effect as they are directly linked to the brains limbic system which is the part of the brain responsible for our memories and emotions. Therefore scents go beyond our rational perception and have an ultimate impact on our emotions.

Martin Lindstrom (a well known author and brand consultant) found that brand impact increased by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message.

The impact of fragrance marketing

Scent, aroma or fragrance marketing makes use of the powerful impact of scent on consumer behaviour. Scents can relax customers as they enter your business and ensure that they enjoy the experience. Ambient scenting is thus able to increase customer dwell time and increase sales.

Improve customer experience

Increase business revenue

Increase dwell-time

Encourage loyalty and brand awareness

Return on investment

The return on investment from scenting or a marketing fragrance has been shown to be very impressive.

Recognising this fact, many well known brands have integrated scent into their marketing mix by diffusing pleasureable aromas at various customer touch points.

Scent marketing may be the most effective marketing tool at your disposal.

Scent benefits

Perception of quality

Customers evaluate products in scented environments as being of higher quality.

Increased willingness to buy

Consumers are more eager to buy and willing to pay more in a scented environment.

Increased sales

Consumers spend more time and money in a scented environment.

Memorable experience

Consumers remember scented shops more than unscented ones.

Pleasant environment

Consumers experience many positive feelings as a result of breathing in a pleasant aroma.

Brand differentiation

Scent is a new and unique marketing idea for businesses to help them to stand out from the crowd!